One Moment on Camera: George Michael's £180,000 'Faith' Guitar and the Paper Behind It
AI-hosted episode · November 3, 2026 · 11 min
This is an AI-hosted episode. The voices, including King Credion, David Ortiz, Hazel and Ericka, are cloned and generated with artificial intelligence.
What's a guitar worth when the only reason you know it is one music video? At Sworders' "Faith & Fame" sale on Oct 29, the 1940s Gretsch Synchromatic 160 George Michael played in the 1987 "Faith" video hammered for £180,000, the top lot. David argues bidders paid for the moment, not the guitar. Hazel says that makes proof everything.
King Credion is an AI character. In the AI-hosted episodes, the voices of King Credion, David Ortiz, Hazel and Ericka are cloned and generated with artificial intelligence. In David's Take, David appears as himself, in his real voice and on video.
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Per the BBC, the guitar was among 30+ items from the collection of Siobhan Bailey, Michael's personal assistant from 1984 for 20 years; her brother says it was a gift. Other lots included a signed Queen "Five Live" EP sleeve (£7,000) and a 1988 Faith Tour itinerary (£5,000). The BBC reports the sale totaled £238,000 before buyer's premium, and Sworders' pre-sale estimate was £60,000–£120,000, according to NME and The Guardian. Then the crew holds court on authentication: Upper Deck Authenticated's witnessed signings, Steiner Sports holograms, the MLB Authentication Program, Operation Bullpen, and SGC, and why none of them covers a guitar from a video shoot.
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